This allows you to rename your items with a command, and also apply fancy gradients or hex codes to the name. This is essentially available to all ranks!

Hex codes are accepted, in the format &#rrggbb

I personally recommend using the RGB generator from the lovely people at BirdFlop:

https://www.birdflop.com/resources/rgb/

Allowing you to easily make gradients like this:

You can then just easily copypaste that output into the command, after the /renameitem